Perhaps you’ve already read the news in AdWeek, Stash, or Motionographer. There’s a new kid in town—Goldenchild, a new studio of multidisciplinary, cutting-edge creators dedicated to interactive, innovative projects that demand stylistic breadth, heavy-post production, and hybridized formats.
While Goldenchild is the affiliate to Golden LA and supported by much of the same firepower, it’s also its own galaxy, boasting a stacked roster of heavily-specialized creators and the versatile leadership of Dutch-born director, designer and artist Fons Schiedon as Executive Creative Director.
“Goldenchild’s parents, Matthew Marquis and Pierre Nobile, and I have been friends for a while. It’s a great little family,” said Schiedon, who’s done numerous with Golden LA. “This new initiative allows us to work in the way we all work best—flexibly, project-oriented, and using a full range of creative technology.”
Goldenchild will collaborate with brands, agencies, and performing artists at various stages in the creative process. Drawing on the roster’s breadth of expertise in everything from traditional live action and photography to animation, CGI, AI, virtual reality, and augmented reality techniques, the studio reinvents what’s possible in brand storytelling.
Goldenchild is the invention of Managing Director Matthew Marquis and Executive Producer Pierre Nobile, who quickly tapped Schiedon, an illustrator and graphic designer turned jack-of-all-trades creator, to join the team not only as ECD, but as one of the first directors on the roster.
“Fons has expertise in every type of media that Goldenchild delivers,” said Nobile. “He’s versatile, curious, and above all, is an incomparable and eager creative partner when ambitious projects are thrown our way.”
Schiedon’s illustrious career has included directing music videos for artists like Groove Armada and SBTRKT, creating visuals for Beyoncé, Arcade Fire, and The Killers, designing for Michelle Obama’s documentary “Becoming,” as well as working with brands like MTV, Motorola, Nickelodeon, XL Recordings, Universal Music Group, Samsung, AT&T, Benjamin Moore, Cartoon Network, and Warner Bros.
Nobile and Schiedon first met while working together on the visuals for the Beyonce Formation World Tour. They hit it off immediately as collaborators and continued to work together at Golden LA, forming a like-minded team around them, many of whom can be found on Goldenchild’s roster.
Goldenchild’s specialized roster includes French director, artist, and designer Hugo Richel known for his sleek work with high-fashion clients that explore the connection between digital art forms like VR, and nature; Anime-inspired Canadian creative director, Henrique Barone; and Swiss-based Get It, with a specialty in playful, colorful, type-driven motion design and typography.
With this degree and versatility of talent, Goldenchild is ripe with trailblazing potential: “This new company was created to go after the next, compelling tier of digital work,” said Marquis. “It is the lovechild of Golden LA and the future.”