The Ram Truck brand unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time today as part of the brand’s Big Game efforts. The commercial also signaled the official opening of customer reservations for a place in line to per-order the truck at RamRev.com.
The 60-second commercial, “Premature Electrification” aired early in the fourth quarter of the Super Bowl, and features Emmy-nominated actor Jason Jones (“The Detour,” “The Flight Attendant,” “The Daily Show”) as he addresses head-on some potential electrification anxieties that consumers may have about purchasing an all-electric vehicle, including range, power and payload.
“Premature Electrification” was created by the Ram Truck brand in partnership with Chicago-based agency Highdive and award-winning director Ric Cantor and was produced by Interrogate.
“We created this commercial to speak directly to Ram truck owners and potential truck owners to bring some lighthearted humor to the high-tech, EV conversation, which rightfully takes itself very seriously,” said Olivier Francois, global chief marketing officer, Stellantis. “As we open reservations today for a place in line to pre-order the all-electric Ram 1500 REV, we wanted to directly address any potential concerns about EV truck ownership using an approach that we believe will resonate with our truck-buying consumers. The intent of the spot is to let our buyers know that we have listened to their concerns as part of our dialogue with them over the last several years as we prepare to introduce the all-electric Ram 1500 REV to the market in 2024.”
“The Ram brand has redefined the pickup truck segment before, and will once again with its all-new Ram 1500 REV,” said Mike Koval Jr., Ram brand CEO – Stellantis. “We believe in bringing the right range of powertrain solutions to our customers, and the Ram 1500 REV will be the first in a lineup of electrified solutions that will add to our current award-winning truck lineup. We are on an exciting electrification journey that will see Ram push past the competition in areas customers care about the most: range, payload, towing and charge time.”