The campaign, directed by Justin Polk of Invisible Collective, was created by the AdCouncil and R/GA, and uses real stories to showcase how acts of love can drive inclusion, equity and justice.

The series of emotional films feature three individuals who, after being personally affected by instances of hate, violence, and discrimination, responded with meaningful acts of love that continue to serve their communities and empower others to work toward a more just and inclusive society.

Having premiered during Cannes, the films feature Barbara Poma, owner of PULSE Nightclub and founder of the OnePlus Foundation; Bridgett Floyd, sister of George Floyd and founder of the George Floyd Memorial Foundation; and Maddy Park, who started a fund to donate cab rides for Asian LGBTQ+ people amidst growing violence in the community.

Watch the trio of PSAs HERE.