Dustin Johnson Shows his Competitive Edge from the Cliff’s Edge in New RBC Campaign by BATTERY

April 6th, 2022

Battery, the Los Angeles, Toronto and Chicago-based creative agency, delivers another round of visually innovative advertising for the Royal Bank of Canada. Airing in the U.S. on broadcast and digitally throughout 2022, and featuring Team RBC ambassador and professional golfer Dustin Johnson, the campaign draws strong parallels between DJ’s golf game and another high-stakes endeavor – wealth management.

Debuting April 4th ahead of the Masters Tournament, the 30-second spot and its cut-down versions build an elegant metaphor with a critical iron shot from the cliff’s edge at the renowned Monarch Beach Golf Links. Highlighting the connection between DJ and RBC in their abilities to solve problems with uncommon solutions, the campaign imbues the geometrical intricacies of the golf game and the economic power of worldwide finance with a stately gravitas. Finished with high-end visual effects and dynamic sound design, the ad deftly illustrates the competitive edge which has made RBC one of the most trusted and respected capital markets leaders.

“We are thrilled with how this year’s golf campaign came to life, featuring Team RBC ambassador Dustin Johnson,” said Shannon Cole, Vice President, Brand Marketing, RBC. “Battery continues to impress us with their strategic counsel, creative ideation and flawless execution, and we can’t wait for golf fans to witness the campaign.”

Since 2019, Battery has crafted campaigns for RBC Future Launch at Home, RBC Wealth Management services and the RBC Avion card.