JARED LAPIDUS is “Matched for Football” with Intuit Turbo Tax & NBCUniversal

February 14th, 2022

Need help tackling your taxes?

Two-time NFL Super Bowl champ-turned-celebrity sports analyst Rodney Harrison gets money-saving, gridiron guidance from his ‘perfect match’ – a Turbo Tax live expert – in this charming, comedic ad directed by THINKING MACHINE’S Jared Lapidus.

Filmed at Georgia State University’s historic stadium, “Matched for Football” debuted on S
unday’s Super Bowl PreGame Show. “From the get-go, there was a ton of enthusiasm from NBC Creative Partnerships and everyone involved,” says Lapidus.

Highly experienced working with celebrity talent, Lapidus pulled a nuanced, heartwarming performance from the former NFL safety. “Rodney really came alive and took ownership of the scenes, delivering all the physicality we could’ve hoped for, and even some professional football guidance to our fish-out-of-water TurboTax expert, played by the inimitable Christopher Catalano,” adds Lapidus.

New to the THINKING MACHINE roster, Lapidus recently directed a clever spoof on advertising genres with “Commercials Multiplied” for the Colorado Lottery and a two-spot campaign for Seeds of Change.

Watch “Matched for Football” here.