ASCHE & SPENCER Leads Evolution in Finding Music for Advertising Media

June 23rd, 2020

The need to work efficiently has never been more important. In an effort to empower agencies and clients, Asche & Spencer has developed an innovative technology that no other music production company has.

This vital upgrade to their online platform presents a faster way to search Asche & Spencer’s expansive online music collection, sync the music with video, and safely save the unpublished piece of media, privately. Free of server or cloud uploads, the exported clip is saved directly to the user’s private computer, allowing them to share it immediately with their teams, clients, and editors.

Given that today most of us are working in isolation on challenging projects with accelerated timelines, Asche & Spencer’s video sync technology is more relevant than ever. By giving clients 24/7 access to a body of music that is incredibly tailored to their needs across the entire process, Asche & Spencer are providing a real solution during a time of duress. And to show for it, they have been busier than ever over the past few months, creating work for ToyotaGLAD, and Subaru, to name a few.

“We’re in a very unique position,” says Creative Director/Founder Thad Spencer. “Along with creating original compositions for our clients, we have this amazing collection of music that can be accessed 24/7. When a client finds something they like, we can make any changes they may need to that track in just a few hours. Our new video sync tool makes it fast and fluid for people working remotely to pair and share music for their visual of advertising.”

Asche & Spencer first launched their online search environment seven years ago, setting it apart from others with intuitive search tools using keyword and genre, designed specifically for those fluent in advertising-speak. All of the music in the collection is solely owned and distributed by Asche & Spencer and can be altered in any way to best fit the client’s needs.

A groundbreaking iteration of their search technology was launched in the fall of 2019 by giving clients the unprecedented ability to bring their video into the platform and allowing them to instantly sync their clip to any song in the collection. By eliminating all guesswork the users could see immediately if a piece of music was working with their cut, download the track, and move towards mix.

The latest feature was developed to give clients the ability to safely save this unpublished video remotely. Eliminating privacy issues that arise from uploading or downloading files, the synced video is saved directly to the user’s desktop, and lives nowhere else on the web.

The upgrade further streamlines the process between agency, music house, and editor to source, sync, and deliver bespoke music for moving picture. Asche & Spencer put the needs of their clients at the forefront of this process and they have been raving about their experiences.