Better Half delivered upon their ambitious idea to create 25 unique episodes capturing Warped Tour’s history with a confident hand and a cutting-edge aesthetic, releasing each episode daily across all of VANS Warped Tour’s social channels.

To begin creating this mobile-first docu-series, Better Half’s archival and design team sourced and sorted through 800+ hours of footage, as well as 10,000+ photographs taken from 1995 – 2018.

“Better Half took our creative vision for this project and delivered beyond what our team and partners envisioned,” says Adam Nelson, Branded Content Producer at VANS. “It was a pleasure partnering with them and to see the wonderful fan responses their work elicited.”

With episodes ranging from “The Nightly BBQ” to “No Room for Rockstars,” Better Half shot 44 hours of interview footage with musicians, legends and the extended Warped family, in order to bring the narrative history of this crucial culture to life.

Meanwhile the animation team created 50+ custom animations and illustrations, amping up the archival footage and incisive interviews with eye-popping collages and dramatic visuals. Animations were first illustrated in Photoshop then brought to life in After Effects, while some of the hand-drawn elements were also animated in Photoshop.

Meanwhile the animation team created 50+ custom animations and illustrations, amping up the archival footage and incisive interviews with eye-popping collages and dramatic visuals. Animations were first illustrated in Photoshop then brought to life in After Effects, while some of the hand-drawn elements were also animated in Photoshop, earning Better Half props in trades like The Stable and AdStasher.