LA-based visual effects studio JAMM brings the look and feel of PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) gameplay to real life with the explosive new “Pan-demonium” trailer. Working closely with creative advertising agency Battery and RSA Films director Jordan Vogt-Roberts, JAMM helps to launch the Sony PlayStation®4 version of PUBG with bold VFX that amplify that action and make the pulse pound.
“Pan-demonium” is a thrilling, funny, highly choreographed and relentless fight film that recreates the visceral excitement of the game in live action, dropping the viewer into a desert war zone surrounded by enemies. The piece features an ensemble of actors including Jason Mitchell (Straight Outta Compton) and Nick Robinson (Jurassic World), as well as the cinematography of Chung-Hoon Chung (Old Boy) and the stunt direction of Robert Alonzo (Deadpool).
This was JAMM’s first time collaborating with both Jordan Vogt-Roberts and with Battery. Of the experience, Battery Executive Producer Stanton Hill, says: “Battery Agency sought out JAMM for PUBG because we needed someone who could execute the ambitious vision for creating the vivid world of PUBG at the highest level and on a compressed schedule. They engaged in the project early, supervised on-set, and ultimately executed flawlessly, with a volume of VFX output that involved work on every single shot of the film. They knocked it right out of the park.”
JAMM exceeded the expectations of Battery team, as the original 60-second brief evolved to become a two-minute action-packed narrative. Balancing the quality of work within the time frame was the biggest feat. Game to tackle the challenge, JAMM put together a stellar team of compositors, and completed 75 shots. Most notably, they were able to execute this volume at blockbuster movie-level quality in just a week and a half.
The trailer encapsulates director Jordan Vogt-Roberts’ signature style of cinematic action and world building, strengths he shares with the JAMM crew. Aiming to translate the excitement of PUBG gameplay onscreen for both existing fans and new viewers, every single shot of the film was touched by the JAMM crew in service of this mission. Highly stylized touches set the tone, look, and feel throughout – be it accentuating lens flares, incorporating layers of atmospheric dust, or adding muzzle flashes to the firing of guns.
Beautiful cinematography and scene-propelling VFX coalesce to create a battle royale-style gaming trailer for the ages. Only the most skillful visual effects talent would be able to deliver at such a high caliber given the timeline. JAMM’s reputation for such artistry is what brought Battery to JAMM in the first place, says Stanton Hill: “JAMM is widely regarded as a ‘secret weapon’ VFX house, founded and run by the best artists on the west coast.”