ELOQUII launches its exclusive collection of holiday dresses and separates with fashion designer Jason Wu. The brand, a trend-driven retailer for sizes 14+, and noted designer debut their collaboration with a film featuring model and body activist Paloma Elsesser, directed by Vincent Peone.
Under the direction of Peone (Vogue’s “73 Questions,” “When Meryl Met Anna”), the Jason Wu x ELOQUII Holiday Campaign was shot on a gloomy New York evening within the stylish Bowery Hotel. The campaign’s step has plenty of pep in the hands of Peone, who surpassed the traditional role of the director by overseeing the creative development of the film. Peone wrote and developed the treatment, crafting a celebratory moment to mark Wu’s first dedicated plus-size collection.
The visuals move and sway, the shots have incredible life as they pulse along with the music. Produced by ArtClass in New York, the production company carried it through from conception to post production, with editor James Lee expertly weaving the transitions together, dazzling the eye with an array of ingenious shots and perspectives.