The new digital platform ADOLESCENT launches, unlocking an online hub of exclusive editorial and video content focused on showcasing youth culture from the inside out.
ADOLESCENT is a community that celebrates and advances the work of teenage creators, with original content spanning commercials, music videos, web series, documentaries and films. The platform emerges out of Adolescent Content, a Los Angeles-based production company and think tank helmed by Creative Director Ramaa Mosley and Executive Producer Hope Farley. ADOLESCENT is the first comprehensive media company dedicated to the creation of high-quality advertising and entertainment content FOR youth, MADE BY youth.
Original programming on the platform is created entirely by ADOLESCENT’s innovative and prodigious roster of teen directors and influencers who develop their own ideas, write their own scripts and, of course, bring them to life. The content they make is the work that Generation Z wants to see, making them the perfect collaborators for ad agencies and brands looking to reach the younger demographic in a meaningful, authentic way.
Since launching ADOLESCENT in 2014, Mosley and Farley have assembled and mentored an ensemble of bright young image-makers located in twelve different countries, with backgrounds spanning filmmaking, photography, art and social media.
Additionally, ADOLESCENT kicks off with a contest to find the next ADOLESCENT director. Luminaries under the age of 19 are invited to submit original clips; submissions will be considered once applicants both post on Instagram and tag @adolescentcontent and submit via the platform.
Who better to review the teen-made submissions than their own peers? ADOLESCENT’s roster of emerging directors and influencers will make up the panel reviewing the entries, and will be sharing their favorites on their social channels along the way.
ADOLESCENT debuts with a mix of fiction and nonfiction programming, including Episode One of the docu-style web series SEX directed by 18-year old Sita McVay. Each installment features intimate one-on-one interviews with young males and females as they share their personal experiences and thoughts on a range of sexual topics, from expectations vs. reality to the importance of consent.
CINEMINUTE is a collection of one-minute short stories helmed by 17-year old filmmaker Claire Jantzen, who recently helmed five commercials for Target through Deutsch. Along with Jantzen, ADOLESCENT directors Amelia Conway (age 13) and Jack Vinetz (age 15) also helmed spots for the mega-retailer’s back-to-school campaign, which was created entirely by kids.
Editorial content on ADOLESCENT includes articles and opinion pieces on subjects including Politics, Fashion, Beauty & Health, Living, Entertainment and Sex & Relationships, along with Quizzes and How-To tutorials. Users are invited to submit videos, write articles and take photographs about subjects that are important to them and have them shared on the ADOLESCENT platform.
All of the video content will also be available on ADOLESCENT’s dedicated YouTube channel. YouTube is an essential part of the ADOLESCENT DNA — this is where their young filmmakers and tastemakers live and breathe.
Watch the Adolescent contest video here.