Slim Pictures director Jason Headley brings Santa’s worst nightmare to life in a three-episode campaign by Grey San Francisco for Norton Security. The online ads chronicle Santa’s reaction to a laptop infected with the “bah-humbug” virus that has taken his Naughty and Nice list for ransom.
Headley began with Emma Brooke’s sharply written script and infused his droll humor into the writing. Using a clever mix of comedy and frustration, the resulting campaign shows how even Santa can be pushed to his limit under a cyber attack to demonstrate that no one is safe from online security hacks this holiday season. The spots have already generated some yuletide buzz, landing write-ups in AdWeek, FastCo. and Campaign US.