Emmy Award-winning post production house Therapy Studios and bicoastal music production company Ring The Alarm have teamed up to form a partnership that will allow for seamless music and sound offerings to clients in the advertising, film, and television industries. The alliance will extend Ring The Alarm’s services to offer world-class mixing and sound design services to their clients via Therapy, and allows Therapy to connect their clients with RTA’s amazing creative team for original music.
The admiration is mutual between Ring The Alarm founders Daron and Jenny Hollowell and Brent Nichols and Therapy Studios Executive Producer Joe DiSanto. “Ring The Alarm launched only a year ago and already they’ve created a reel most studios would dream of achieving over the span of a decade, working with brands like Lincoln, Visa and Gillette,” explains DiSanto.
The first project born out of the partnership was Beats by Dre’s largest campaign to date: “The Game Starts Here.” The three short films out of R/GA London are epic in scope, focusing on the captains of France, England and New Zealand’s rugby teams as they prepare for the 2015 Rugby World Cup.
Ring The Alarm worked closely with Beats on the campaign from inception to delivery, which marked the audio brand’s first use of original composition in place of licensed songs. RTA created a distinctive sonic landscape for each film, conceptualizing music that connected to each player’s story and creates a profound imprint of each nation. Sound design and mixing were handed off to Therapy’s Eddie Kim and Jeffrey Fuller, who created a precise and delicate fusion of hushed intimacy interwoven with the din of team and countrymen.
With Therapy Studios hot off two recent Emmy wins, from four nominations, for their work on the HBO docu-series Foo Fighters: Sonic Highways and Ring The Alarm shortlisted for 2015 Clios and Cannes Lions Awards, this creative combination forms a force to be reckoned with. The two companies are actively working on bringing in new projects to handle together, which the advertising world will surely be looking forward to after their auspicious debut.