“Everything regarding the Prada Raw Avenue was conceived through creative exploration and digital communication strategy.”
ACNE lands a feature in the November 2015 issue of art bible Juxtapoz. Gwynned Vitello gets the story behind the illustration-goes-interactive Prada Raw campaign that ACNE produced with Milan-based agency April and The Mill. The immersive eyewear experience takes cat-eyes to the virtual catwalk by combining classic fashion illustration with digital animation and social media exploration.