LA-based production company + creative agency hybrid crush+lab announces the inception of its new in-house animation division created in partnership with illustration agency Illozoo. crush+lab will act as creative consultants, working with the most fitting talent from the Illozoo lineup in order to bring the visual concepts to life on behalf of the client.

The cutting-edge deal gives crush+lab clients full access to Illozoo’s award-winning roster, which boasts over 130 illustrators, designers, animators and photographers spanning over 19 countries. Genres range from fashion, children, realism, design, editorial, fantasy, urban, humor, portraits and motion photography.

Founded by Creative Director Mohamed Danawi, Illozoo is a one-of-a-kind agency which counts offices in the US, London, Dubai, Berlin, Paris, Stockholm, Milan, and Latin America. Illozoo’s talent has created for such brands as Nickelodeon, Red Bull, Target, Neiman Marcus, Uniqlo Japan, Nike Women, to name a few, and its work has been published in major media outlets including The New York Times, National Geographic, The Washington Post, The New Yorker, and The Los Angeles Times, amongst others.

The strategic alliance is very much in-step with the crush+lab ethos, which strives to challenge the entertainment industry status quo. crush+lab produces television, film, commercials, digital media and engaging social projects, all with an eye on inspiring positive global change and awareness.