Anthony Mandler helms a darkly compelling new campaign for Maestro Dobel Tequila featuring Jane’s Addiction frontman Perry Farrell.

No stranger to directing music legends, Mandler brings an undeniable rock and roll vibe to the ads created by New York-based agency KraftWorks. Dynamic details propel the action, as falling shards of glass and metal pop against the black and grey palette before the ageless Farrell is slowly lowered into the crowd like an offering, as the tagline reads: “Masters. Makers. Rule Breakers.”