Integrated production company ACNE collaborates with The Mill and Milan-based creative agency April to produce Prada Raw Avenue, a remarkable new immersive experience which combines classic fashion illustration with digital animation and social media exploration. 

Prada tapped six international illustrators to create short animations that would unveil and interpret the brand’s new eyewear collection, the Prada Raw Eyewear Model S30, with Instagram being the primary social channel through which their artwork would be shared. The full site also features a virtual catwalk where shoppers can experience the shades through the eyes of each illustrator’s personal vision.  Users are then invited to make it a social affair and share their favorite piece on their own Instagram profile.