Knucklehead director Siri Bunford directs Finlandia’s extraordinary new campaign, 1000 Years of Less Ordinary Wisdom, capturing the spirit of those living exceptional lives.

Together with Wieden+Kennedy London, Bunford scoured the globe to find 14 remarkable characters who embody the ‘less ordinary’ spirit, and whose ages total one thousand years. Filming took place across London, Holland, Iceland, Finland, Paris, New Orleans, New York and El Paso, with the team interviewing each of these people and distilling their wisdom into an adrenaline-fueled documentary-style film.

From nonagenarian grande dame of fashion, Iris Apfel, to Cassandro the drag-wrestler in New Mexico to Icelandic Game of Thrones actor and world’s third strongest man, Hafthór Júlíus Björnsson, the film’s cast of characters awes and inspires at every turn.