NOT IMPOSSIBLE Wins at 2015 One Show with Tech Innovation for ALS Patients with “DON’S VOICE”

May 28th, 2015


Not Impossible Labs wins at the 2015 One Show for their inspiring work on “Don’s Voice,” taking home the Silver Pencil for Interactive in the Public Service – Non-Profit category, the Bronze Pencil for Branded Entertainment – Online, and the Design Merit Award.

“Don’s Voice” follows the story of Not Impossible’s latest life-changing initiative.  With HP on board, the Not Impossible team created the simple, open-source technology that would allow Don Moir, a husband and father stricken with ALS, to tell his wife he loved her for the first time in 15 years – using only his eyes.

The One Show recognition for Not Impossible’s work couldn’t have come at a more fitting time, as May and June are ALS awareness months (in the US and Canada consecutively.) The story of “Don’s Voice” endures as a powerful example of the momentous impact that can happen when awareness is turned into actual action and support for ALS patients.