L’Oreal enlisted the master of images Bruno Aveillan to helm the first-ever fashion film in the brand’s history, giving him free rein to create a spectacular visual event in celebration of the 30th anniversary of L’Oreal Color Riche lipstick.  Aveillan brings his extraordinary aesthetic to honor seven of the most famous muses of L’Oréal Paris, creating a universe of explosive color for supermodels Karlie, Lara, Doutzen, Luma, Liya, Natasha and Bianca to dive into.