The year is coming to an end, and we’re thrilled to be going out with a bang, thanks to the fact that a few of the companies and directors we work with have showed up on Shoot’s Picks For The Best Creative Content of 2014!
Christian Loubek of Anonymous Content is recognized with the #4 Top Spot of the Year for his Autism Speaks PSA “Lifetime of Difference,” focused on helping to educate parents about the early signs of autism. BBDO NY unites three brands to raise awareness, with Loubek crafting the powerful :60 spot made up of four stand alone :15 commercials, each featuring the same family as they journey through every day situations over a 4 to 6-year span while raising a son with autism. The end result is both momentous and dynamic, bringing the final copy “you just saw how early diagnosis can make a lifetime of difference” to a deeply resounding place.
Fellow Anonymous director Christian Bevilacqua nabbed the #2 spot in the VFX/Animation category for his Ad Council/American Heart Association spot “Ceiling Crasher” for Deutsch NY. The PSA features one woman speaking about the strides in gender equality that women have made over the years, as she literally breaks through one ceiling after another as a different character in a different era. Her rise in power spans from a WWII-era Rosie the Riveter to a 1970’s social activist, to arrive in the current day as a high powered corporate executive, only to collapse on the floor, bringing to light yet another area where women have now become equal to or greater than men: the risk for heart disease.
Another honor is added to the lengthy list for Believe Media director Derin Seale, who scored the #1 spot in the Best Work category for his powerful PSA “Mistakes” for the NZTA, in which Seale brings time to a screeching pause right before two cars are about to collide. The chilling piece features a brief conversation between the vehicles’ drivers moments before their inevitable crash, resulting in an unforgetable warning against excessive speeding.
Newly launched music company and record label Ring The Alarm scored 5th place in Music/Sound for their original composition for Schick Hydro Groomer’s “Welcome Back.” The tongue-in-cheek tune features a honey-voiced bachelor singing an easy listening song about all the renovations he’s been doing to his man cave. The thinly veiled double entendre about welcoming ladies back to the “crib in (his) pants” is so catchy and fun, it may have the unlikeliest of people accidentally humming about manscaping masquerading as home renovating.