DANIEL WOLFE Helms a Rags-to-Rushes Story for SONY

November 30th, 2014

Somesuch director Daniel Wolfe ventures from Mom’s house to the movie house with the most recent installment of the “Be Moved” campaign out of Wieden+Kennedy Portland. The :60 centerpiece spot “Script to Screen” reveals a disheveled screenwriter transformed into Hollywood glitterati with the help of some magical Sony technology.

A man drops a new script like a pebble in a pond, and the rings radiate outward to eventually reach a woman who simply wants a sleek new television.  From the writing, producing, recording, editing and projecting of a film, to watching it on the 4K TV in the living room, Daniel Wolfe shows that Sony is there at every step of the entertainment experience.

Wolfe’s cinematic flair permeates this rags-to-rushes story, as the flawlessly executed “Script to Screen” campaign reminds us how integral Sony technology is in every aspect of entertainment, whether you’re a creator or a consumer.