Daniel Wolfe’s Somesuch-produced web film “The Other Side” out of W+K London is a mind-blowing interactive experience celebrating Honda’s wild-child alter-ego ahead of the launch of the new 2015 Civic Type R.

Wolfe puts fans in the driver’s seat of a super-fueled dual narrative exploring one man’s double life as a regular carpooling dad by day and criminal by night, allowing viewers to switch between the two worlds with a simple click of the ‘R’ key. “The Other Side” has become an advertising phenomenon, earning mentions just about everywhere, including Co.Create, AdWeek, Forbes, Creativity, LBB, and that list-maker of all things viral dominating your Facebook feed, BuzzFeed.

Experience “The Other Side” at https://www.youtube.com/user/HondaVideo