The Creative Executive has interviewed our fearless leader, Raconteur founder and chief storyteller, Alison Williams. The feature looks at how exactly Alison combined her love of the written word with her penchant for business development and design, and made the leap from freelance writer to business owner.

“But more often than not, I get to step into arenas that most people only imagine.

I am infinitely grateful for that opportunity.”

Alison talks to the site about launching Raconteur in 2011 and what she’s learned since about communication, authenticity, and what it really takes to lead a team that helps to ignite the conversation about some of the most exciting creative companies and folks working in the industry.