Agency 180LA and m ss ng p eces launch a new type of production model to celebrate the upcoming 2014 World Cup with the integrated global Pepsi MAX campaign, NOW IS WHAT YOU MAKE IT.  SHOTS sits down with m ss ng p eces founder/EP Ari Kuschnir and partner/EP Kate Oppenheim, along with director Jordan Fish, to talk about the medium-merging concept behind the playful spot.

Indeed, the Pepsi campaign takes interactive branded content to a new dimension with Interlude video technology, allowing the viewer to change the direction of the story with just a simple click.  Compared to the slew of major World Cup-geared spots currently debuting, SHOTS says “none so far have been quite as technical and engaging as Pepsi.” That’s exactly the kind of advertising magic that emerges when highly creative companies work together to push interactive storytelling into the next era.