TED Names Derin Seale’s Anti-Speeding PSA One of the 10 Ads Worth Spreading

March 19th, 2014

TED has selected Derin Seale’s hard-hitting PSA “Mistakes” for The New Zealand Transport Agency as one of the year’s 10 Ads Worth Spreading. In the winning spot, the Believe Media director stops time on the crucial moment to deliver a chilling message to drivers about the dangers of excessive speeding.  The powerful clip quickly went viral, reaching almost 9 million views, and garnering praise from media outlets such as AdWeek, who says, “the riveting results are memorable and stand up to repeat viewings.”