FLORIA SIGISMONDI’s Mesmerizing Fashion Film with Jamie Bouchet for NewbarK

February 26th, 2014

Floria Sigismondi teams with luxury accessories line NewbarK to create a mesmerizing fashion film for their Autumn/Winter 2014 collection.  “Knowing Through Nothing” is glamorous, moody, and hauntingly sinister in that enviable way that only Floria Sigismondi can do. The atmospheric clip (edited by jumP‘s talented Richard Cooperman) features model-slash-singer Jamie Bochert (who also sings the film’s soundtrack) slithering through several mysterious vignettes as she wears a pair of the designers’ chic red flats.

Says Floria via Black Dog Films: “It’s kind of a journey to self-discovery…The film was shot in Los Angeles in a house stripped down to its most simplistic form – it seems to emit a lot of ambient vibe. I think this was especially a great opportunity to expand on the idea of non-cohesive images being strung together to create a kind of new reality. Jamie encompassed that character really naturally.”