Following up last year’s hilarious “Be Amazing” campaign, GameFly once again brought in Funny or Die’s commercial division, Gifted Youth, to helm a brand new spot for the video game rental giant with “Jet Pack.” Directed by the duo known as “Director Brothers” – the quirky campaign brings back NBA star Blake Griffin to reprise his role and once again show off his comedic chops. The clip opens with the ever-so-dapper Griffin literally flying out of last year’s spot as it airs on an old-school TV set, as two stunned couch surfers experience the Clippers all-star in serious 3-D as he gives them the 411 on Gamefly. Griffin is expertly deadpan in his delivery, offering steely gazes and fist bumps and crashing into pretty much everything in sight while adding a new level to his vertical.
Therapy Studios handled editorial, sound and post-production, with editing by Kristin McCasey and sound design by Eddie Kim. Comments McCasey, “It was great to pick up where we left off with the ‘Be Amazing’ campaign. The Director Brothers captured an awesome performance from Blake, despite his being harnessed and flown through the air for most of his takes! We had a lot of fun putting the edits together.”