Ben Mor partners with adidas Originals to create the suitably trippy video lookbook for their latest capsule collection with the ever-eccentric Jeremy Scott. The Little Minx and Black Dog director brings his signature larger-than-life aesthetic to the fashion realm to preview the Fall/Winter 2013 collection from Scott’s ongoing partnership with the sportswear giant.
Backed by the MNDR track, “Sooner or Later,” Mor matches the playful, high-energy spirit of Jeremy Scott’s latest creations as models parade his bold designs against a black background, duplicating and splicing the images to create a kaleidoscopic world of fluorescent colors, metallic materials and pixilated prints. Fashion lovers (and Ben Mor-lovers) are shown the highly enjoyable side of sensory overload with a moving counterpart as attention-getting as the collection itself.