PAYDIRT PICTURES: OTTO Clothing Ads in a Clever Fashion

April 23rd, 2013

Paydirt Pictures’ directing team Leila and Damien de Blinkk have delivered a hilariously offbeat campaign for German fashion retailer OTTO. In each of the three beautifully-shot, saturated spots for Heimat Berlin, the viewer is taken into social scenarios where a mysterious woman appears and acts bizarrely without explanation.

One woman mystifies swimmers when a gentlemen trio presents her with an unmarked “Button” to press poolside.  Another woman inexplicably pulls a baby “Chick” out of her purse and drops it off at a table mid-meal, and in “Cactus,” a masked party-crasher performs a puzzling ritual with the plant.  Each situation commands the attention of the people witnessing the oddball behavior, leaving everyone to wonder the same thing: “Where did she get that?”