Launched in Toronto in summer 2020, FELA will engage the advertising sphere in the same way its founding partners, Taj Critchlow and the legendary Julien Christian Lutz (pka Director X), have penetrated the American music industry. Driven by mantra “Own Your Culture, Tell Your Stories,” the company has assembled a powerhouse team of executives to bring that ethos stateside, with a group that includes COO Dean Rosen, Creative Executive Producer Karena Evans, and veteran producer Fuliane Petikyan.
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JORDAN BAHAT Directs a High-Camp Space Western for Allison Ponthier’s “Cowboy” Video
“Cowboy” is, in every sense, the B-movie homage of your wildest dreams. Mixing iconography from westerns with campy horror and sci-fi references, Bahat vignettes Allison within these fantastical other-worlds.
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GENESYS Celebrates Super Human Service in Joyous New Campaign Created by ONLYCH1LD
Set against the sun-spangled background and infused with cheeky humor, the 30-second spot “Happy Customers” illustrates the Genesys difference: a focus on people, not just their problems.
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New Orleans Music Students Star in PSA with Trombone Shorty, Directed by BENJAMIN SONNTAG
Have you ever been saved by a song? That’s the question asked by the New Orleans Jazz & Heritage Foundation, as they commence the next wave of relief efforts to benefit Louisiana musicians affected by the pandemic.
