Wilderness and grit are part of Goold’s directorial DNA, and he is comfortable shooting under pressure and among the elements, making him perfectly suited to craft inspiring content for automotive, sports and outdoors lifestyle brands. This particular skillset has led to repeat collaborations with clients like Zero Motorcycles, who again worked directly with Goold to create the dramatic new Model Year 2021 brand video.
SHINDIG Creates Hip Hop Tracks for #gotmilk’s Newly Revitalized Campaign
With music playing a crucial role in establishing the tone of the new ‘got milk?’ brand voice, SHINDIG had to land on the right talent and genre of music that would appeal to the TikTok generation.
MICHEL & OLIVIER GONDRY Direct IDLES Video for “Model Village”
Fusing opposite techniques, Michel Gondry created a world out of hand-drawn paper cutouts from his LA studio, then sent the frames via his iPhone to Olivier in Paris to be animated and brought to life using CGI.
WARREN FU Directs Animated 8-Chapter Epic for THE STROKES’ “Ode to the Mets”
Fu enlisted a cast of animators to craft a music video devoid of any living thing. From the prehistoric era, to an abandoned school gym, to an underwater NYC, the viewer seamlessly drifts through these worlds like a ghostly spectator.