Hints of Tom Petty’s presence are felt in easter eggs throughout the video, which follows a woman (played by Lauren Cohan) whose memories return in physical form to bring magic back into her life. Warren Fu explains, “I wanted to create another modern fairytale in the spirit of Tom’s music video for ‘Into The Great Wide Open.’ In our story, we have a character that is an incarnation of memories reassembled into a living creature, trying to make its way back home.”
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The love for art and filmmaking shared between founders, veteran EP Rob Traill and commercial director Tony Benna, was sparked in punk basements and DIY skate spots. Traill explains, “Punk rock taught us rebellion, skate culture taught us innovation, and that is the ethos of our company.”
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Wilderness and grit are part of Goold’s directorial DNA, and he is comfortable shooting under pressure and among the elements, making him perfectly suited to craft inspiring content for brands like Zero Motorcycles.
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