If you ever needed a reason for that extra bit of butter or slice of cheese, supporting independent farmers gives you permission to indulge. The first brand campaign from Battery since winning the AOR business for Land O’Lakes gives people the ultimate permission slip to eat the food you love, proudly and unapologetically. Because when you buy Land O Lakes® products, you are directly benefitting over 1,000 dairy farmer-owners and their communities.
Land O’Lakes Invites People to “Eat It Like You Own It” in Unapologetically Indulgent First Campaign from BATTERY
BLVR Leads Heritage Company Andis’ Rebrand
The manifesto film, directed by Kevin Bolger, highlights the creative spirit of the iconic barbering and styling tools company Andis. Connecting the livestock element of Andis’ business to the barbering side, BLVR found a unique story in the Compton Cowboys, who are featured in the piece.
Land O’Lakes Begins Next 100 Years Announcing BATTERY as New AOR
CMO Heather Malenshek brings on Battery and Havas Media for Dairy Foods retail brands following a competitive review. Battery, the acclaimed LA-based agency, will be leading the charge on creative strategy and execution, while Havas Media will be responsible for all media buying and planning.
JORDAN BAHAT Directs Allison Ponthier’s Delightfully Dangerous Video for “Faking My Own Death”
Ponthier becomes Buzz Newton, an Evel Knieval-like stuntperson accelerating towards their death wish. From bicycling atop a high wire to skydiving from a Zeppelin, Buzz escalates through a world of miniature, giving it a gleefully campy, otherworldly feel.