Calling all humans! The Big Hundred is a social media project inspiring the country to do 100 actions for good during the first 100 days of the new administration. Actor/comedians June Diane Raphael (Grace and Frankie, Ass Backwards) and Paul Scheer (The League, Fresh Off The Boat) are on the ground floor of this movement, which was announced to the world on January 17 with a Funny or Die video starring Paul Scheer.
Starting on January 21, @TheBigHundred is releasing a unique piece of content from an artist, comedian, musician, designer or influencer every day on Instagram. Each artist’s post represents a cause near and dear to their heart, and tells people how they can take one simple, progressive action that inspire others to share, get involved and become engaged in the political process. People are invited to do something good themselves, post about it and hashtag #TheBig100.
The Big Hundred is a non-partisan and non-profit campaign; the creators’ aim is to inspire everyone to become more active in their government and communities, by promoting actions that people on both sides can get behind. These actions range from putting the contact info of your elected official in your phone, to picking up trash, to volunteering. No more tears, America! It’s time to roll up our sleeves and get to work. Together, we can turn 100 little things into 100 big ones.
The campaign kicks off with a Funny or Die teaser featuring Paul Scheer. A clever and hilarious call to action flips the script on the generic black and white celebrity PSA, delivering a message that encourages action over talk, doing over complaining.
The idea for The Big Hundred first took shape in the gymnasium of a Los Angeles community center after the presidential election among a group of women that included June Diane Raphael as well as creative directors Jera Mehrdad and Julia Markiewicz. Engaging a tour de force of passionate collaborators, The Big Hundred leaders Markiewicz and Mehrdad galvanized the groups in a collective desire to push forward and to help subset the first 100 days of the next administration and their agenda with positivity and civic engagement.
Reaching out to their connections in the advertising and comedy worlds, the group linked up with some amazing artists and assembled ferocious volunteer teams to handle talent, social media, advertising and PR (that’s us!) for the grassroots campaign.
Follow #TheBig100 across social channels: