DANIEL WOLFE Helms a Rags-to-Rushes Story for SONY

November 30th, 2014

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Somesuch director Daniel Wolfe ventures from Mom’s house to the movie house with the most recent installment of the “Be Moved” campaign out of Wieden+Kennedy Portland. The :60 centerpiece spot “Script to Screen” reveals a disheveled screenwriter transformed into Hollywood glitterati with the help of some magical Sony technology.

A man drops a new script like a pebble in a pond, and the rings radiate outward to eventually reach a woman who simply wants a sleek new television.  From the writing, producing, recording, editing and projecting of a film, to watching it on the 4K TV in the living room, Daniel Wolfe shows that Sony is there at every step of the entertainment experience.

Wolfe’s cinematic flair permeates this rags-to-rushes story, as the flawlessly executed “Script to Screen” campaign reminds us how integral Sony technology is in every aspect of entertainment, whether you’re a creator or a consumer.