ICONOCLAST, MATTHEW FROST and KIRSTEN DUNST Poke Fun at Anti-Social Media for VS MAG

October 1st, 2014
Iconoclast and director Matthew Frost have launched the now-viral short film Aspirational starring Kirsten Dunst for Vs Mag.  In this two-minute film, Dunst continues with Frost’s themes of celebrity and isolation in the modern age with great tragicomic timing.  She plays herself during an awkward encounter with two female fans, where the sometimes soulless nature of social media is made painfully apparent. It so happens that the pair of dead-eyed millenials accosting Dunst turn out to be less interested in interacting with the person they’re meeting than raising their own social media profile.

Matthew Frost says, “Aspirational was shot in Los Angeles this summer and was another opportunity to work with amazing talent, having made ‘Fashion Film’ with Lizzy Caplan, as well as the three-film Vogue series starring Kate Winslet, Cate Blanchett and Jessica Chastain.”  With dreamlike visuals and a wry, observational sense of humor, Aspirational is a perfectly-crafted funhouse mirror reflecting this generation’s drive to provide content for one’s own life. As Frost says, “People will do anything to feel more popular.”

Already, Aspirational has been named a Vimeo Staff Pick, and been featured on nearly all corners of the internet, including the Hollywood ReporterCreativity and Vanity Fair.