VOLVO and AVICII Celebrate Sweden In “A New Beginning” Campaign Directed by NEW LAND’s GUSTAV JOHANSSON

May 12th, 2015

Volvo Cars collaborates with mega-DJ and producer Avicii for a fresh global ad campaign entitled “A New Beginning” in celebration of their shared Swedish heritage. The latest chapter in Volvo’s “Made by Sweden” campaign kicks off with a 4-minute music video directed by fellow Swede Gustav Johansson set to Avicii’s reworking of Nina Simone’s 1964 anthem “Feeling Good,” created specifically for the project.

Chronological