I AM THAT GIRL & Alessia Cara Launch “I AM YOU” Empowerment Campaign

September 9th, 2016

I AM THAT GIRL joins forces with Alessia Cara to create the “I AM YOU” empowerment campaign. The powerful message of Alessia’s single “Scars To Your Beautiful” is the lynchpin behind her alliance with I AM THAT GIRL, the national movement that has been inspiring girls for the past six years to love, express, and be who they are through a global peer-to-peer community committed to creating a new norm for girl culture. “I AM YOU” launches with a short video directed by Kim Jacobs, which delivers the meaningful message of empowerment, strength and inclusivity using a striking visual.